Hospitality Retail Management (Hospitality, Leisure and Tourism)
By Conrad Lashley.
Description
'Hospitality Retail Management' provides students and managers with a practical guide to managing units in hospitality retail organizations. Customers rely on a particular chain of hotels, restaurants or pubs to provide the same level of service and environment across the board. This standardised service provides the customer with the security of knowing what to expect from that particular organisation. However, this standardisation allows little room for creativity for individual managers to respond to the particular needs of their local market. There is a growing realisation tha...
ISBN(s)
0750646160, 9780750646161
